Tesla has been building innovative and industry-leading battery-powered cars for about a decade, starting with the Roadster, and then the Model S and Model X. The company unveiled the Model 3 (their first mass-market electric car with 220 miles of range, priced at “$35,000”), in early 2017 and hundreds of thousands of people put down a $1000 deposit within a few days. Overall, the number of these pre-orders total about half a million! Impressive for a car most people have not driven or even seen.
The company also had optimistic timeframes for producing and shipping these vehicle: they had originally estimated production rates of 5000 cars/week by the end of 2017 and 10,000 cars/week(!) in 2018. That’s Civic or Camry levels. These have since been delayed due to reports of “production hell” in scaling up mass production for the vehicles. Given the unprecedented demand and production challenges as Tesla transitions from niche automaker to mass-market production, I thought it would be worthwhile to track the sales of Model 3s as they are built and shipped to customers with the Model 3 Sales Tracker.